Once this review is to be fleshed out, ie it should not be common words, and feedback on a particular topic. Your a future partner must understand that you actually read his newsletter, and not simply found his name in the directory. Such a withdrawal would be better for him to prove that it does not work in vain, and his attitude toward you and your proposal Cooperation will be simply doomed to success. Be sure to introduce yourself. Show that you are a real person. Give references for which your partner can read your work. Suppose that visit your site, read what you write in your ezine, it is necessary for him to make the right decision. And finally, the proposal should not be "illusory".
In the same letter be sure to insert ad unit, which would like to see in one of the next releases of its mailing list. Ask your partner to send your ad unit and promised that insert it in the next issue of mailing first. This will further increase its respect and credibility to your proposal. Such are the recommendations. As you can see, nothing complicated, and the supernatural do not need. It only remains to add that the proposal should be sent not one person, but certainly several. And a couple of small recommendations: – Choose to offer a partnership similar to your mailing by the number of subscribers. The proposal should be a win-win! – Do not send immediately a lot of suggestions.