Wall Street Journal

Such position gives Google some 2% in the structure of his cash flow. Yes, not very nice to leave with what you already have. But is Google said it goes from China and will not return? Also, currently only less than a third of Chinese people involved in the Internet. Therefore, given its resources, Google reasonably thought that he will have another opportunity to capture its share of the audience. And that during the Sino-American conflict going on with Google in other markets? A what happens is that the media of the western world have worked tirelessly to create the Google brand is a fighter for justice and freedom of speech. This focus on the major news releases, editorials and covers the most influential publications, including Wall Street Journal, New York Times, etc. Due to a busy position, the incredible scale advertising campaign did not cost a penny a search engine.

Thousands of commentators in their media around the world for several weeks discussing the right thing Google. As a result, , the search engine further strengthen its position in the markets of other countries. It should be noted, and the fact that free and, like, an independent advertising campaign has fallen quite handy. Indeed, in recent years have increasingly bright image of the company's innovation was to appear in a different context. About Google talking as a monopolist and the global information space of the controller.

So why not show the world that there is no threat from benevolent giant can not be, and the situation is quite the opposite. In the case of Google-China is not the defeated party. Google has strengthened the reputation of the tool, honestly reflects what is happening in the global cyberspace. And the creators and The owner of this wonderful instrument confirmed the image of the decent people who are not going to compromise in the fight against "evil" of which so often says Sergey Brin. Moreover, they are even willing to "sacrifice" their financial interests when it comes to justice. China is once again demonstrated to the world a brand of an independent country, following their own interests and not amenable to pressure from outside. Mir was able to confirm that the economic America's interest allows it to China to arrange the points in the political games. Copyright 2010 Valery Bo – personal brand navigator, MBA (UK). Author of books and articles on interpersonal communication and personal branding, participant More than a hundred television and radio programs (1 channel, NTV, Russia, TNT, the capital, Ren TV, ProDengi, CNN, BBC, etc.)