Cost structure of the portals the costs of press services are dependent on the respective service packages, which are taken with sending the press release claimed. In addition, there are but also a growing number of free press portals, where the publication as a basic service is free of charge. “The use of online press portals is an important tool of online PR. Especially the large number of free press portals offers the possibility of a very favorable media coverage to benefit companies with smaller budgets “, so Andreas Winkler, Managing Director of ADENION GmbH, and editor of the press reports 2010.” The press report 2010 explains the importance of press portals in the Internet and portrays the most important portals of paid and free press. Content: – Importance of the press portals for the online PR – tree, range and cost of press portals – comparison criteria for press portals – press portals in comparison: – press services of news agencies – paid press portals – free press portals – free topic portals – release on many Press portals: Profiting from the Long Tail effect which is press report 2010 available free of charge at: white papers/press portal report more information, images and publications are available for download available in the PR-Gateway Press Center: Press PR-gateway is a project of ADENION GmbH.
The ADENION GmbH develops software services since the year 2000 for online marketing and sales on the Internet. PR-gateway (www.pr-gateway.de) is an Internet-based online service, press releases are managed centrally with click parallel transmitted to several free press portals and news services. The multiple acquisition accounted for the single press portals. Thus helps PR gateway companies and PR agencies to get more coverage for the press work on the Internet in less time. Many well-known companies and PR agencies PR gateway already use successfully for their press work, including Bertelsmann, trademark-PR, HBI and allesklar.com AG.