A recent book denFussball considered by the other side. The Economics journalist Robert Prazak has revealed not playful wisdoms, but the game around on money and power. Football inspired millions and moved billions: the rush to the stadiums, increasing advertising and television revenue and the interest of investors make him one of the most dynamic economic sectors in Europe. Cash Flow and sales are today as important as goals and points for the Club. Constantly expanding trainer managers are long, the players in the top executives make millions and modern clubs are looking for markets and raw materials companies,”. While the large will be more powerful, while the little ones have their trouble, compete not on the sidelines to stay. Who pulls the strings in the hand in the football business? Why is the football for viewers more expensive? Why do international agencies earn fat commissions? Why spend millions for sponsorship and VIP seats with corporations? And even play tradition and fans in the future a role? A look behind the scenes of football, which remains a game despite a game, in victory and defeat, profit and loss so close together are like nowhere else. Background: The UEFA EURO 2008 in Austria and of Switzerland is the economically most important sports event of the year before the Olympic Games.
Up to ten billion TV viewers worldwide will watch the games. The EM is the proof that this sport was to the rapidly growing entertainment industry. Pioneer is England: the local Premier League is economically and thus also sports the number one in Europe, as also the current Champions League proves.